An unofficial CASSIES archive

The CASSIES (Canadian Advertising Success Stories) were launched in 1993 with the following mandate:

"To prove by rigorous case study that advertising is a prudent commercial investment—not a cost—that pays out against measurable criteria, in a wide variety of circumstances. Furthermore, to publish winning case histories, thereby raising the standards of marketing and advertising best practice. The case will be a joint-submission from advertiser and agency, and the prestige of winning will go to the entire client-agency team.

The CASSIES originally ran every two years through 2001, when they became an annual event. There are nearly 400 winning cases in the Case Library.

In 2018, the CASSIES were absorbed into a larger organization and became Effie Canada (link). This website is an attempt to keep the original spirit of the CASSIES alive by making the archives easily accessible.