Best Launch of a New Product or Service

Brand Agency Client Year
A&W Rethink A&W 2016
Canadian Tire Tribal Worldwide Canadian Tire 2016
Interac Zulu Alpha Kilo Interac 2016
La Presse+ Cossette La Presse Limitée 2015
Subaru BRZ – Scorched DDB Canada Subaru Canada, Inc. 2014
Kraft Canada – MiO TAXI Canada Ltd. Kraft Canada 2014
Rouge FM Bleublancrouge Bell Media (former Astral Média) 2014
Gatorade – G Series Launch TBWA\Toronto PepsiCo Beverages Canada 2013
The Joy of Finger Cooking TAXI Canada Boston Pizza International 2013
Natural Selections – Maple Leaf john st. Maple Leaf Foods 2013
James Ready “Help Us, Help You” Leo Burnett James Ready Brewery Company 2012
McCain – It’s All Good Launch McCain Foods Taxi Toronto 2012
MY 2010 Subaru Outback DDB Canada Subaru Canada 2012
McCain Sweet Potato Superfries TAXI Canada Inc. McCain Foods Canada 2011
SAQ Sid Lee, Jimmy Lee SAQ 2011
Doritos Guru BBDO / Proximity Frito-Lay Canada 2010
Koodo TAXI Canada Koodo Mobile 2010
Wonder Bread – Wonder + Round Table Advertising Weston Bakeries Limited 2007
Trident JWT Cadbury Adams 2006
Eterna Fujifilm john st. Fujifilm 2006
Dentyne Fire MacLaren McCann Cadbury Adams 2005
Stouffer’s Bistro Publicis Nestlé Canada 2005
Zumanity Diesel Cirque du Soliel 2004
Boomerang VodKice Époxy Communications Labatt Brewery 2003
Toyota Matrix SAATCHI & SAATCHI Toyota Canada Inc. 2003
MINI Taxi Advertising & Design MINI Canada 2003
Molson Canadian Bubba Bensimon-Byrne Molson Breweries of Canada 2003
Source Yogurt Bos Ultima Foods 2003
Cash For Life Marshall Fenn Communications Ontario Lottery and Gaming Corporation 2002
SLOCHE Beauchesne, Ostiguy et Simard Alimentation Couche-Tard Inc. 2002
Clarica Ammirati Puris, Toronto Clarica, Waterloo 2001
Clearnet MiKe Taxi Advertising and Design Clearnet Communications 1999
Fido Bos Microcell Solutions Inc. 1999
Chrysler NS Minivan BBDO Chrysler Canada Ltd. 1997
BMG Record Club Padulo Integrated Inc. BMG Direct Ltd. 1995
Labatt Ice Lowe SMS Labatt Breweries of Canada 1995
Certs Mints Backer Spielvogel Bates Warner Lambert Canada Ltd. 1993